Orion transforms popular 'Mitz' snack into granola cereal

Orion, the South Korean food company, is reimagining its popular 'Mitz' snack by transforming it into a granola cereal. The new product, named 'Market O Nature O! Granola Mitz S'more,' aims to tap into the growing trend of consuming snacks with milk, which has gained traction on social media.

The 'Mitz S'more' granola cereal features a blend of toasted marshmallows and pieces of the original Mitz snack, offering a combination of flavors and textures. The base is made from a mix of oats, whole wheat, and domestically sourced rice, providing a crunchy texture. The cereal is designed to balance the nutty flavor of the grains with the chocolatey taste of Mitz and the sweetness of marshmallows.

Beyond its taste profile, the new cereal is fortified with essential vitamins and minerals, positioning it as a potentially suitable option for a meal replacement. Consumers can enjoy it with milk or yogurt, or even as a standalone snack. This launch is part of Orion's broader strategy to expand its 'Market O Nature' brand, which has been introducing various grain-based products since its inception in 2018, moving beyond its initial focus on corn-based cereals.

An Orion representative stated that the company adapted a familiar snack product into a convenient meal format to meet current consumer trends. They anticipate that consumers will appreciate the diverse textures and the ability to customize their combinations.

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We have adapted a familiar snack product into a convenient meal format to meet current consumer trends. Consumers will be able to experience diverse textures and combinations according to their preferences.