Ottogi Launches 55th Anniversary Collection with IAB STUDIO

South Korean food company Ottogi is marking the 55th anniversary of its iconic ketchup by launching a special collection of apparel and merchandise in collaboration with IAB STUDIO. This marks the second partnership between Ottogi and IAB STUDIO, following their successful 2022 collaboration for the 50th anniversary of Ottogi mayonnaise.

The new collection reinterprets the heritage of Ottogi ketchup through IAB STUDIO's distinctive design aesthetic. It features five items: ketchup t-shirts (in white), mayonnaise t-shirts, a ketchup zip-up hoodie, a ketchup-signed sweatshirt, and a ketchup pouch. Ottogi aims to extend its brand image into the fashion and lifestyle sectors by offering these versatile clothing and merchandise items.

These limited-edition products will be available exclusively through a lottery system via the official Ottogi Mall. The application period runs from August 25th to 30th, with the first round of winners announced on August 31st and the second on September 2nd. Additionally, an offline exhibition will be held at the Lully Polly Cube, a complex cultural space in Gangnam, Seoul, allowing visitors to view the collection and lookbook in person. A separate, employee-exclusive collection of two items, including a red ketchup t-shirt and a ketchup pique t-shirt, has also been prepared.

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This collaboration is a project that expands the 55-year heritage of Ottogi ketchup, loved by consumers, into the fashion and lifestyle domains. Going forward, we will continue to reinterpret Ottogi's brand assets in new ways to create experiences that communicate more closely with consumers' daily lives.