Ottogi Partners with 13 Jeju Village F&B Brands for Collaborative Promotion

South Korean food giant Ottogi has launched a collaborative promotion with 13 local food and beverage brands in the picturesque Sehwa-ri village on Jeju Island. The initiative, which began recently and will run for approximately two months until July 30, aims to create synergy between Ottogi's well-known products and the unique offerings of Jeju's local businesses.

During the promotional period, participating establishments in Sehwa-ri village will feature special menu items developed in collaboration with Ottogi. These new dishes will incorporate Ottogi's diverse product line, offering customers a unique culinary experience that blends local Jeju flavors with familiar Ottogi ingredients.

The collaboration is designed to support and highlight the vibrant F&B scene in Sehwa-ri village. By partnering with these local brands, Ottogi seeks to foster a sense of community and mutual growth, showcasing how established companies can work with smaller, regional businesses to create innovative offerings and attract wider attention. The project involves brands such as Coco Ha, Baram E Sunchiunda, Yeolil Change, Gabiota, All Is Well, Little Slow, Shaqueterie Dogam, and Jeju Cream.