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Palermo Gallery Transforms into Trendy Hub with Fashion and Top Eateries
🇦🇷 Argentina /Culture & Society

Palermo Gallery Transforms into Trendy Hub with Fashion and Top Eateries

From La Nación · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • The Paseo del Sol gallery in Palermo, Buenos Aires, has been renovated and rebranded as Palermo Off, targeting Generation Z with trendy fashion and dining.
  • The US$3 million renovation by IRSA aims to revitalize the space, which had fallen into disrepair after its peak in the early 2000s.
  • The new gallery features emerging online brands and popular gastronomic establishments, with plans for events and DJ sets to attract a younger audience.

The Paseo del Sol gallery, once a popular meeting spot in Palermo, Buenos Aires, has been reborn as Palermo Off after a significant US$3 million renovation by IRSA. The open-air gallery, located on Beruti near Coronel Diaz, aims to capture the attention of Generation Z with a focus on emerging fashion brands and top-tier dining options.

Once a hub for those in their 50s during the early 2000s, the gallery experienced a decline, exacerbated by the pandemic, leaving many of its commercial spaces empty. The revitalization project seeks to inject new life into the area, aligning with the urban identity and digital-native origins of many of the new businesses.

Bringing together references of porteño gastronomy in one place is exactly the energy we want to transmit: culture, identity, and proposals that are not found anywhere else.

— Florencia CortésExplaining the vision behind the revitalized gallery.

Palermo Off now hosts a curated selection of local brands such as Boho, Gianni di Paolo, and Top White, many of which gained popularity through social media. Complementing the retail offerings are culinary hotspots like Cuervo café, Orno pizzeria, and Bmoodie burgers. Florencia Cortés, Center Manager of Alto Palermo and project leader, emphasized the goal of creating a space that embodies culture, identity, and unique proposals.

The gallery, accessible from Beruti 3336 and Arenales 3345, spans over 2000 square meters with 18 commercial spaces and a gastronomic terrace, 15 of which are already operational. Beyond retail and dining, Palermo Off plans to host DJ sets, concerts, and digital creator events. During the World Cup, it will also serve as a venue for watching matches on a giant screen. The renovation preserved elements of the original architecture while incorporating modern touches like new ironwork and enhanced lighting, reinterpreting the essence of the former Paseo del Sol for a new era.

When the project began, we set out to continue developing the Palermo neighborhood to offer more and more options where everyone has their place.

— Florencia CortésDescribing the broader goal of neighborhood development.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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