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๐Ÿ‡ซ๐Ÿ‡ท France /Energy & Infrastructure

Paris Airports Operator Launches Travel Service to Extend Tourist Experience Beyond Terminals

From Le Figaro · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • Groupe ADP, operator of Paris airports, is launching Extime Travel to extend its services to tourists beyond the airport terminals.
  • The initiative includes offering bookings for museums, Seine river cruises, and other Parisian attractions through acquired companies like Paris Experience Group.
  • This strategy aims to enhance passenger loyalty and reduce reliance on cars by integrating airport services with city tourism and improved transport links.

Groupe ADP, the operator of Paris's airports, aims to become a major player in tourism by extending its services to travelers well beyond the airport terminals. Through its new offering, Extime Travel, the group plans to deepen its connection with visitors by providing access to attractions and services within the heart of Paris.

We are the first gateway to Europe: 23% of tourists coming to Paris pass through our airports. Hence our desire to become a full-fledged player in tourism.

โ€” Philippe PascalExplaining Groupe ADP's strategic move into the tourism sector.

Philippe Pascal, CEO of Groupe ADP, stated in an interview with La Tribune Dimanche that the company wants to "become a full-fledged player in tourism." This ambition is supported by the acquisition of Paris Experience Group, which includes companies specializing in Seine river cruises (like Paris Vision) and city tours, as well as concierge services. "We are the first gateway to Europe: 23% of tourists coming to Paris pass through our airports. Hence our desire to become a full-fledged player in tourism," Pascal explained.

Paris Experience Group generates approximately 90 million euros in revenue. We plan to develop it significantly.

โ€” Philippe PascalDetailing the financial scale and growth expectations of acquired tourism companies.

Paris Experience Group generates approximately 90 million euros in revenue, and Groupe ADP anticipates significant growth. The strategy leverages synergies, as 78% of passengers decide on their purchases before arriving at the airport. By engaging with travelers throughout their stay in the city, ADP aims to strengthen their loyalty to its "French touch" brand, exemplified by developments at Paris-CDG Airport's Terminal 1.

With the idea of offering a continuous service to passengers, who will be able to directly book tickets for museums or cruises.

โ€” Philippe PascalDescribing the function of the new Extime Travel service.

Extime Travel, launching on June 9, is an extension of the existing Extime duty-free and services brand. It will allow passengers to directly book tickets for museums or cruises. This initiative aligns with the broader strategy of enhancing passenger experience and promoting intermodality. The upcoming CDG Express rail link, set to open in March 2027, will connect Paris to Roissy airport in twenty minutes, further improving accessibility. Alongside the metro's Line 17 and the Roissy-Picardie project, this aims to reduce car usage for airport access. Pascal also emphasized the critical need for ongoing investments, warning that "without investments, the Paris hub will fall behind," referencing an 8.4 billion euro investment plan from December to upgrade Parisian airports for projected traffic growth between 2027 and 2034.

This link will allow an improvement in the passenger experience.

โ€” Philippe PascalCommenting on the impact of the new CDG Express rail line.
DistantNews Editorial

Originally published by Le Figaro in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.