Paris Baguette Expands Southeast Asia Reach with First Store in Laos

Paris Baguette has entered the Laotian market, opening its first store in the capital city of Vientiane. This move expands the South Korean bakery chain's footprint in Southeast Asia to seven countries, including Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and Cambodia.

Laos, a key nation in the Mekong economic region, is experiencing rapid growth in its food and beverage sector, driven by increasing urbanization and a rising middle class. The popularity of Korean culture, particularly among younger demographics, has also fueled a growing demand for high-quality bakery and dessert products, making Laos a market with significant potential.

Paris Baguette recognized this market potential and entered into a partnership with the Kolao Group, a prominent local enterprise, in 2024. The newly opened Vientiane store is situated on the first floor of the 'Kok Kok Mega Mall Vientiane' in the Patuxai area. This spacious 360-square-meter facility accommodates 72 customers and operates as a bakery cafe.

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We are delighted to introduce Paris Baguette to the local market. We believe this store will establish itself as a lifestyle space offering world-class products and become a consistently loved brand.

The menu features globally popular items like the 'Fresh Yogurt Cream Cake' and 'Best Ever Garlic Bread,' alongside desserts such as 'Mini Choco Twist' and 'Mr. & Mrs. Bear Madeleine.' The store also offers light meal options, including 'Classic PB Breakfast' and 'Roasted Chicken Mushroom Risotto.' To cater to local tastes, Paris Baguette has introduced exclusive items like the 'Musang King Durian Roll Cake.'

Jakapong Wangtapan, CEO of Grandview Property, a subsidiary of the Kolao Group, expressed his pleasure in introducing Paris Baguette to Laos. He anticipates the store will become a beloved, frequented destination offering world-class products and a lifestyle space. Hur Jin-soo, Vice Chairman of Paris Baguette, stated that the Laos expansion diversifies the company's distribution network in Southeast Asia and strengthens its growth momentum. He emphasized building a sustainable growth system by combining Paris Baguette's global experience with the Kolao Group's local expertise.

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The entry into Laos will serve as an opportunity to diversify our distribution network in Southeast Asia and solidify our growth engine. By combining our global operational experience with Kolao Group's local expertise, we will build a sustainable growth system.