Parmigiani Fleurier unveils Soft Violet watch and anniversary timepieces

Parmigiani Fleurier has unveiled the Tonda PF Automatic 36mm Soft Violet SHH Edition, a limited-run collaboration with Sincere Fine Watches. This new timepiece features an exclusive Soft Violet dial, a color previously seen on the Toric Petite Seconde SHH Taiwan Edition. Limited to just 50 pieces, the watch embraces the trend of pastel shades in contemporary watchmaking, offering a softer alternative to traditional dress watch colors.

The dial itself is a showcase of Parmigiani Fleurier's craftsmanship, featuring the signature Grain d’Orge, or barleycorn, guilloche pattern. This intricate engine-turned texture creates a rich depth, with the violet hue subtly shifting to shades of blue and lavender as light plays across its surface. The color purple, often associated with luxury and prestige, is presented here in an understated manner, complementing the guilloche for a sophisticated finish.

Beyond its striking dial, the watch adheres to the Tonda PF collection's aesthetic. Its 36mm stainless steel case and bracelet are designed for versatility, suitable for a wide range of wearers. The case features a combination of polished and satin-brushed finishes, accented by the collection's distinctive hand-knurled platinum bezel. Slim rhodium-plated gold indices and delta-shaped hands maintain the dial's clean and uncluttered appearance.

Internally, the watch is powered by the in-house PF770 automatic caliber, specifically developed for the 36mm Tonda PF. This movement operates at 4Hz and offers a 60-hour power reserve. Through the exhibition caseback, enthusiasts can admire the decorated bridges, Côtes de Genève finishing, and a skeletonized 22k rose gold oscillating weight. Each caseback is individually engraved with "One of Fifty."

This Soft Violet edition is part of Parmigiani Fleurier's 2026 releases, marking the brand's 30th anniversary. Alongside this collaboration, the Swiss manufacture is introducing two other anniversary timepieces that highlight its mechanical innovation and traditional watchmaking expertise. One of these new releases includes a novel chronograph, further demonstrating the brand's commitment to technical advancement and heritage.