Pasar Jaya Launches GEBER to Create Clean and Healthy Markets

Jakarta's state-owned market company, Perumda Pasar Jaya, has launched a comprehensive initiative called "Gerakan Bersama Bersih Pasar" (GEBER), which translates to "Joint Movement for Clean Markets." This program aims to cultivate clean, healthy, hygienic, and comfortable market environments across the capital, aligning with Jakarta's ambition to become a global city.

Topik Hidayatulloh, Public Relations Manager of Perumda Pasar Jaya, stated that GEBER represents a concrete step towards building a culture of cleanliness within all managed markets. The initiative directly supports the Jakarta Governor's Instruction No. 5 of 2026 concerning the Movement for Waste Sorting and Management from the Source. This policy emphasizes managing waste from its origin.

As part of GEBER's implementation, Perumda Pasar Jaya has equipped 146 of its markets with segregated waste bins. The company hopes this will encourage both traders and visitors to actively sort their waste directly within the market areas, which are identified as major hubs of activity in Jakarta. This move is crucial for effective waste reduction and management.

Beyond providing waste sorting facilities, Pasar Jaya is also undertaking a pilot project for waste management at the Kramat Jati Main Market. This project is being conducted in partnership with the Institute of Technology Bandung (ITB) through its Affiliated Institute for Research and Industry (LAPI). Furthermore, a memorandum of understanding (MoU) has been signed with PT FBR to strengthen collaboration in managing the market environment. Topik stressed that GEBER is not merely a ceremonial event but a long-term commitment to transforming Pasar Jaya's markets into modern, environmentally friendly spaces, requiring time, patience, hard work, and consistency.