Patra Sets Sights on Bigger Moves with Global Distribution Deal
Translated from English, summarized and contextualized by DistantNews.
At a glance
- Jamaican dancehall artist Patra has signed a global distribution agreement with American DJ Freddy Browne's JHouse Entertainment.
- The partnership grants Patra's +Plus Entertainment Inc global distribution through JHouse Entertainment/The Orchard/Sony Music, giving her significant independence.
- Patra reflected on her career, crediting early collaborators like Tony Kelly and highlighting the enduring impact of hits like 'Worker Man' and 'Romantic Call'.
International dancehall artist Patra is embarking on a new chapter with a significant global distribution deal. She has partnered with American DJ, producer, and CEO of JHouse Entertainment, Freddy Browne. The agreement ensures Patra's +Plus Entertainment Inc will be distributed worldwide through JHouse Entertainment, The Orchard, and Sony Music.
This partnership is so unique because it has given me a lot of independence. It's like a dream, I tell you. I have to big up Freddy for this one because Iโve had many opportunities coming to me, on my table. This is the best deal I could have ever had and this is the deal I want to have as an artiste because it has helped me to not only be independent, but to help others.
Patra expressed her enthusiasm for the partnership, emphasizing the independence it provides. "This partnership is so unique because it has given me a lot of independence. It's like a dream, I tell you," she told the Observer online. She credited Browne for securing what she considers the best deal of her career, one that not only fosters her independence but also enables her to support others. Patra is currently featured on Browne's "JHouse Vol 1" album with the track "Me So Sexy."
I have to give Tony Kelly his credit because heโs the one who had started it off in the beginning and everything went from there.
Reflecting on her musical journey, Patra acknowledged the foundational role of Tony Kelly, who initiated her career with the release of "Worker Man." She values that track for showcasing her dual talents in singing and deejaying, noting how her success in the American reggae and dancehall scene boosted her confidence. "I walk out confidently in anything I'm doing; especially with the banner of Jamaica behind my head all the time," she added.
What I love about that track is that it shows my skills in terms of singing and deejaying. At the time, being in America and dominating the space in reggae and dancehall gave me an opportunity to be more confident. I walk out confidently in anything Iโm doing; especially with the banner of Jamaica behind my head all the time.
Patra also fondly remembered "Romantic Call," a song she stated continues to be celebrated globally. She gave special recognition to Yo-Yo for her contribution and Tupac for his appearance in the music video, cementing the song's legacy. Looking forward, Patra remains confident in her continued success, attributing it to her faith and hard work. She stated her intention to leverage the opportunities that have opened up for her, emphasizing her commitment to prayer and self-belief.
As for Romantic Call, to this day it has been celebrated throughout this world. I have to give big respect to Yo-Yo who came in and put her thing [to it]. Tupac came out and showed up in the video and the rest is history! Romantic Call will always be that song.
Originally published by Jamaica Observer in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.