People are scrambling to find wads of cash dropped all over American cities | CBS News

A peculiar trend is sweeping across American cities, where social media accounts are orchestrating elaborate scavenger hunts for cash. These accounts, often anonymous or part of larger national networks, post videos showing thick wads of money being casually hidden in public spaces – under trees, in candy bags, taped to walls, or even stuffed into tree hollows.

The videos, often featuring dramatic music and close-ups of the hidden cash, invite followers to find the money, with the motto "Finders keepers." Subsequent videos frequently show excited winners claiming their prize within minutes, while others arrive too late, highlighting the competitive nature of these hunts. The money hunters, dressed in everything from sweats to suits, are seen rushing to locations on foot, bikes, and cars, demonstrating the urgency and excitement generated by these events.

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Finders keepers Tag us when you find the cash!

These cash drops are not always random. Some are tied to promotions for personal injury attorneys, local restaurants, or youth soccer clubs. However, many accounts appear to exist solely to generate engagement and followers, with the cash drops serving as the primary content. CBS News reviewed over 50 such accounts across two dozen cities, collectively amassing more than 7 million followers.

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Here's a BIG drop for you Boston. Like this reel if you think the patriots are taking down the bills today!!!! 🏈 good luck on this hunt

Experts like Jessica Rauchberg, who studies online creators at the University of Leeds, see this trend as a reflection of the current economic climate. "This is tied to a larger cultural moment," Rauchberg stated. "It says a lot about where we are right now, where there's growing inflation, a lot of economic uncertainty."

The phenomenon taps into a desire for quick financial relief and a sense of playful engagement in an often uncertain economic landscape. While some participants may be motivated by genuine need, others are clearly drawn to the thrill of the hunt and the social media spectacle.

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This is tied to a larger cultural moment. It says a lot about where we are right now, where there's growing inflation, a lot of economic uncertainty.