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Personalized Ads or Ad-Free Subscription: iDNES.cz Presents User Choices
🇨🇿 Czech Republic /Culture & Society

Personalized Ads or Ad-Free Subscription: iDNES.cz Presents User Choices

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • The article discusses advertising and subscription options for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
  • Users can choose between personalized advertising based on their browsing habits or an ad-free subscription.
  • The text outlines the data processing involved in personalized advertising and user consent management.

The Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz, and Antiyoutuber.cz, is presenting users with distinct choices regarding content access and advertising. Readers can opt for a free experience that includes personalized advertising, tailored to their online behavior and interests.

Alternatively, users can subscribe to 'iDNES Premium' for 199 Czech koruna per month. This subscription offers unlimited access to all content across the mentioned websites, delivered entirely without advertisements. The premium service also includes access to digital newspapers and magazines.

The portal details the technical and data processing aspects behind personalized advertising. This involves collecting user data through cookies and other online identifiers to create profiles for targeted ads. MAFRA, a.s., the operating company, and its 125 advertising partners utilize these profiles. Users have the ability to manage their consent for data processing and advertising, with options to revoke or modify settings at any time.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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