Peru's Áncash reaches tourism peak, eyes competition with Cusco

The Peruvian region of Áncash is experiencing a tourism boom, having already welcomed more than 450,000 visitors in 2026. This figure marks a substantial leap from the 160,000 tourists, both national and international, who visited throughout the previous year. Governor Koki Noriega Brito attributes this surge to the region's diverse attractions and improved air connectivity between Lima and Huaraz.

The period of "Fiestas Patrias" (National Holidays) saw a significant influx, with over 60,000 people arriving by air alone. Noriega described Áncash as being in its "tourism apogee," highlighting the strong movement during July's celebrations. He also noted that regional attractions have received recognition from specialized publications and international organizations.

A key factor driving this growth is the enhanced air link to the capital. Since July, two direct flights daily now operate between Lima and Huaraz, making it easier for travelers to access Áncash's natural, cultural, and archaeological sites. The governor also pointed to the need for improved terrestrial connectivity, specifically mentioning the road leading to the Chavín district, which he described as being in poor condition.

To further bolster tourism, plans are in motion to coordinate with the private sector and the Chamber of Commerce to upgrade the road infrastructure. The region aims to leverage its current momentum and potentially compete with established tourist hubs like Cusco, capitalizing on its rich offerings and increasing accessibility.

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Áncash is currently in its 'tourism apogee'.