DistantNews
Support us
🇨🇱 Chile /Economy & Trade

Peruvian company director: “The idea is for the brand to be so powerful that it seems Chilean”

From BioBioChile · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

Interview Named sources New plan
  • Pedro Mont says the Peruvian footwear and fashion brand aims to become so established that consumers perceive it as Chilean.
  • The company operates 11 stores in Chile and plans further openings.
  • Mont describes differences between Peruvian and Chilean consumers and the difficulties the company faced when entering Chile.

“The idea is for the brand to be so powerful that it seems Chilean,” says Pedro Mont, the director of a Peruvian footwear and fashion company expanding in Chile.

The company already has 11 stores in the country and is preparing additional openings. Mont discusses the differences the business found between Peruvian and Chilean women shoppers, as well as the obstacles it encountered when entering the Chilean market.

The idea is for the brand to be so powerful that it seems Chilean.

· Pedro MontMont describes the company’s ambition to establish its Peruvian brand in Chile.
About this summary

Originally published by BioBioChile in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog