Peruvian Entrepreneur Turns 'Crazy Idea' into International Shoe Brand, Eyes Chile Expansion

Ángel Chumino, a young entrepreneur from Trujillo, Peru, is making strides in the international fashion market with his shoe brand, Coco Chumino. Founded in 2017, the brand draws inspiration from Peruvian culture and Chumino's personal journey, quickly distinguishing itself with vibrant colors and a focus on human-centered service.

Despite facing initial doubts from his peers and navigating market challenges, Chumino has successfully positioned Coco Chumino not only within Peru but also on a global scale. The brand's unique aesthetic and commitment to customer experience have resonated with a diverse audience, allowing it to stand out in a competitive industry.

Chile holds a special significance for Chumino, who lived and studied there, referring to it as his "second home." He is preparing to open his first Coco Chumino boutique in the country this August. This expansion marks a significant milestone, with further plans to extend the brand's reach into Mexico and Ecuador. Chumino shared his experiences of building the company and his excitement for the upcoming Chilean launch in an interview with BioBioChile.