Pharmasquare Opens Second Store in Guro, Featuring First 'Express' Format Tailored for Urban Lifestyles

Wellness platform Pharmasquare is expanding its offline customer reach with a new urban-focused store format. The company announced on August 3rd the opening of its second store, 'Pharmasquare Express Guro Branch,' located in the MTower building within Seoul's Guro Digital Complex.

This Guro branch is the first to implement the 'Express' format, which is specifically designed for urban living environments. Pharmasquare plans to operate large 'warehouse' style stores in suburban areas and smaller, 100-200 pyeong (approximately 330-660 square meters) 'Express' stores in key urban commercial districts.

The Pharmasquare Express concept focuses on a curated selection of core wellness products, including health supplements, beauty items, personal care products, and household goods. This allows customers to quickly compare and purchase items they need. The Guro store's product lineup and display methods were informed by customer data accumulated from the first store in Hanam, analyzing the needs of office workers for convenient health management and the shopping patterns of local residents.

Pharmasquare has also enhanced the in-store technology, integrating IT advancements to further streamline the customer experience.