[Photo] Lisence ambassador Won Yi, with her 'Squirtle smile'

Lisence ambassador Won Yi graced the opening ceremony of the Character Licensing Fair and Board Game Con 2026, held at COEX in Seoul on the 16th. The event, co-organized by the Korea Creative Content Agency (KOCCA) and COEX under the auspices of the Ministry of Culture, Sports and Tourism, highlights the theme 'Expand: Content Intellectual Property.'

The fair aims to showcase examples of how characters are integrated with various industries to generate new added value. This initiative underscores the growing importance of intellectual property in the creative economy and its potential for diverse commercial applications.

Won Yi, posing for photographers, charmed attendees with her 'Squirtle smile,' a reference to the popular Pokémon character. Her presence as an ambassador for Lisence, a character licensing brand, further emphasizes the event's focus on the commercialization and broader impact of character IP.

The event provides a platform for creators, businesses, and the public to explore the dynamic relationship between characters and different sectors, fostering innovation and new business opportunities within the content industry.

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Squirtle smile