Piaget's Heritage Director: 'A House Needs Its History to Preserve Its Identity.' New Collection Revisits 1960s-70s Style
Translated from French, summarized and contextualized by DistantNews.
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- Piaget revisits its unique jewelry language from the 1960s-1970s with a new collection.
- The brand's heritage director explains how memory fuels creation, highlighting Piaget's bold, textured gold designs from that era.
- This creative freedom was enabled by the development of the extra-thin 9P caliber in 1957.
Piaget is revisiting its iconic jewelry language from the 1960s and 1970s with a new collection that draws inspiration from its rich heritage. Jean-Bernard Forot, the brand's heritage director, explained how the brand's history serves as a foundation for its creative endeavors.
During the 1960s and 1970s, Piaget established a distinctive jewelry style characterized by artistic effervescence, sculptural volumes, and gold used as a medium for expression rather than just a setting. The manufacture embraced daring forms influenced by contemporary art and developed innovative gold texturing techniques.
This period of creative liberation was made possible by the development of the ultra-thin 9P caliber in 1957. This innovation allowed for the creation of watches that were as much works of art as they were timekeeping instruments, pushing the boundaries of traditional jewelry design.
A house needs its history to preserve its identity
DistantNews Editorial
Originally published by Le Temps in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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