Pokémon Badge Frenzy: Isak Toast Collectibles Resell for Over 10 Times Original Price

Isak Toast's latest collaboration with Pokémon, featuring collectible metal badges, has sparked a surge in demand and inflated prices on South Korean online used goods platforms like Carrot Market.

The collection includes 10 types of badges, featuring popular Pokémon such as Pikachu, Charmander, Squirtle, and Snorlax, alongside three legendary Pokémon: Lugia, Mewtwo, and Ho-Oh. The rarity of the legendary badges, especially Mewtwo, has driven collectors to resell them at significantly higher prices. Some listings on Carrot Market are offering Mewtwo badges for over 100,000 won, a tenfold increase from the original retail price of 7,900 won for a single badge sold through Isak Toast's official app.

Even on platforms like Joonggonara, badges are being resold at approximately 1.5 to 2 times their original price. Some sellers are offering complete sets of all 10 badges, catering to dedicated fans aiming to collect the entire series. The high demand reflects the strong appeal of Pokémon merchandise among consumers.

This collaboration is the fourth between Isak Toast and Pokémon. Since their first release of 15 popular Pokémon badges in 2024, each subsequent release has been met with overwhelming popularity, resulting in complete sell-outs. The current promotion involves a Pokémon toast set, available nationwide through Isak Toast stores, their official app, and the Baemin app, with each set including one randomly selected Pokémon badge and a special shopping bag.