Pokemon bread celebrates 30th anniversary with 10 million bags sold in 50 days

Samlip's new Pokemon bread, released to commemorate the 30th anniversary of the beloved Japanese anime and game series, has achieved remarkable success, surpassing 10 million units sold in just over 50 days. The company reported that sales of these new products are more than seven times the average for its new bread offerings. This surge in popularity has also benefited existing Pokemon bread lines, with sales increasing by 1.5 times due to the inclusion of special 30th-anniversary stickers.

The accompanying sticker collection albums, 'Ttibusilbook (Bulbasaur and Charizard),' have also been a massive hit. These albums sold out within a minute of their reservation sales opening across platforms like Kakao, Naver, and Kream. Riding this wave of success, Samlip has expanded the product range, introducing three new items: 'Dragonite's Bulgogi Focaccia Pizza,' 'Psyduck's Pepperoni Focaccia Pizza,' and 'Pikachu's Pure Milk Pudding.'

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This Pokemon bread is receiving a lot of positive response as a collection of memories that brings back childhood memories.

Samlip originally planned the Pokemon bread to celebrate the 30th anniversary of 'Pokemon Red and Green,' the series' debut. A key feature is the inclusion of 100 types of new 30th-anniversary stickers, featuring original illustrations by Ken Sugimori, the representative art director. A Samlip representative noted the bread's appeal as a nostalgic collection that evokes childhood memories, adding that the company plans to introduce more products that resonate across generations.

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We plan to continue introducing products that can create empathy across generations.