Pokémon GO celebrates its 10th anniversary in the streets of New York: "We look forward to discovering what's next"

New York City's Times Square transformed into a hub for Pokémon fans on July 9 as Pokémon GO celebrated its 10th anniversary. The developer, Niantic, organized a major event that drew over 2,000 players to the iconic location for a day of virtual monster hunting and community engagement.

The anniversary celebration included opportunities for trainers to confront the legendary Pokémon Mewtwo, alongside various other animations, livestreams, and in-game raids. Niantic expressed gratitude to the participants on social media, stating, "Thank you to every trainer who participated in this journey. We look forward to discovering what's next."

Launched in 2016, Pokémon GO quickly achieved phenomenal success, pioneering the combination of geolocation and augmented reality in mobile gaming. Since its inception, the game has seen over 800 million participants. As of 2026, it continues to engage a substantial player base of approximately 30 million active users. Collectively, these players have captured over a trillion Pokémon and explored more than 100 billion kilometers through the game's interactive world.

The event not only served to reunite the passionate Pokémon community but also aimed to revitalize interest and engagement with the game, offering a fresh wave of excitement for its dedicated player base.

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Thank you to every trainer who participated in this journey. We look forward to discovering what's next.