Pope Leo XIV: The 'manager-hermit'

Pope Leo XIV, following an initial period some observers found 'pale,' has begun to define his papacy, marked by a distinct approach that contrasts with his predecessor, Pope Francis. His election was notably supported by Donald Trump, who previously claimed, "Without me, an American would never have become Pope."

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Without me, an American would never have become Pope.

Analyzing Leo XIV through the lens of marketing and communication, experts like Alberto De Martini, CEO of Conic, describe him as a figure with a dual nature. He is seen as a pragmatic manager, capable of reorganizing the Church's operations subtly, and simultaneously a hermit with profound spirituality. His adherence to strict Augustinian observance is a core aspect of his identity, setting him apart from figures like the former U.S. president.

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We are talking about him, looking, as always, also at Pope Prevost with the parameters of marketing and communication - as we would for a brand - and we do it with the help of Alberto De Martini, CEO of Conic, essayist and communication expert.

Leo XIV's first encyclical, titled 'Magnifica Humanitas,' was released on the same day as Pope Leo XIII's 1891 encyclical 'Rerum Novarum.' This significant document appears to address figures like Peter Thiel of Palantir, who views opposition to progress as the Antichrist. The encyclical delves into themes beyond artificial intelligence, focusing more broadly on the concepts of invisible exploitation and the importance of 'custodianship' over mere 'surveillance.' This positions Leo XIV as a pontiff concerned with the ethical implications of modern technological and economic systems.

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He emerges as a figure of dual nature: a pragmatic manager (therefore capable of managing and reorganizing, even without showing it too much) and a hermit of profound spirituality, of strict Augustinian observance, who proudly claims the plane on which he is located, very different from that of the President of the United States.