Popular Taiwanese pastry shop Bu Er Fang reports online scam using its name

Bu Er Fang, a renowned pastry shop in Changhua, Taiwan, known for its long queues during the Mid-Autumn Festival for its "dan huang su" (egg yolk pastries), has filed a police report after discovering fraudulent online sales.

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Only this one store, no other branches, to avoid buying counterfeits.

The shop, famous for its seasonal delicacies, has been targeted by scammers who are impersonating the brand online. These fraudulent sellers allegedly accept payments for the popular pastries but fail to deliver the goods, leaving customers deceived. This is not the first time the shop has faced such issues; in 2022, criminals used fake packaging to sell unknown pastries under Bu Er Fang's name.

Bu Er Fang emphasizes that they do not conduct online pre-orders. Their sales channels are strictly limited to in-person purchases at their physical store and phone orders during specific peak seasons, primarily for the Mid-Autumn Festival. The shop explicitly states, "Only this one store, no other branches," to prevent customers from buying counterfeits.

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The account is not the official account set up by Bu Er Fang, nor has the store authorized anyone to use the trademark.

Authorities are investigating the case, which involves alleged violations of trademark law and obstruction of industry. Police have warned the public about common online scams, including "one-page" advertisements and unofficial social media pages, which often involve selling counterfeit goods, failing to ship orders after payment, or phishing for personal information. They urge consumers to be vigilant and avoid falling victim to these fraudulent schemes.

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Beware of fake packaging mixing unknown dan huang su for fraudulent profit.