Primary Industries NZ Awards 2026: Jamie Mackay named Agricultural Communicator of the Year

Jamie Mackay, the host of The Country radio show, has been honored with the prestigious Agricultural Communicator of the Year Award at the Primary Industries New Zealand Awards. The accolade celebrates his significant contributions to communicating about New Zealand's vital food and fibre sectors.

The annual Primary Industries New Zealand Awards serve to recognize the people, businesses, and organizations that are instrumental in advancing the country's agricultural and primary industries. This year's ceremony, held in Auckland, saw a sell-out crowd of more than 500 attendees gather to celebrate excellence and innovation within the sector.

Mackay's recognition highlights the importance of effective communication in the agricultural industry, ensuring that the achievements, challenges, and advancements within New Zealand's food and fibre sectors are widely understood and appreciated. The event underscores the collaborative spirit and dedication present within the primary industries.