Prime Video to Invest Over $2 Billion in Latin America, Expands Subscriptions to 5 Countries

Prime Video is significantly boosting its presence in Latin America with a planned investment exceeding $2 billion between 2027 and 2030. The funds will fuel local content production, acquire sports rights, and support original productions across Mexico, Brazil, Argentina, Colombia, and Chile.

The streaming giant also announced the expansion of Prime Video subscriptions to five additional countries, allowing customers in six new territories to rent, buy entertainment, or subscribe to third-party streaming services. This move is accompanied by a commitment to develop local talent and creators throughout the region.

Kelly Day, vice president of Prime Video International, emphasized the broad scope of the investment, stating, "We are not betting on a single country or a single genre. It is an investment in the entire region and in all the ways fans enjoy Prime Video." The company anticipates more than doubling its local original productions by the end of the investment period compared to 2026.

Javiera Balmaceda, Head of International Originals for Latin America, Canada, and Australia at Amazon MGM Studios, highlighted the strategy of transforming local stories into universal narratives. "Our job is to find stories that are undeniably local and turn them into undeniably universal stories," she said.