Private broadcaster executive warns ORF against expanding services for under-30s

Corinna Drumm, managing director of the Association of Private Broadcasters (VÖP), has cautioned against the Austrian public broadcaster ORF expanding its offerings for individuals under 30. Speaking at the ORF "Future Forum" convened by the media minister, Drumm expressed concern that such an expansion would further consolidate ORF's dominance.

Drumm argues that ORF does not require a comprehensive service for the under-30 demographic. She fears that a continued expansion of the public broadcaster's reach will inevitably lead to a media environment where only a powerful ORF and international streaming platforms remain viable. This, she contends, would leave private media outlets struggling to compete.

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ORF does not need a broad full service for people under 30.

The VÖP represents private radio and television stations in Austria. Their concern centers on maintaining a diverse media landscape, where private operators can coexist with the public broadcaster. Drumm's warning highlights the ongoing tension between public service media and private commercial interests in Austria's media market.

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Otherwise, only a strong ORF and platforms will remain.