Promtur presents “Panama, host of the world” country brand to business chamber

Panama is promoting a new national identity, “Panama, host of the world,” as a tool to attract investment, international trade, companies and tourists.

Promtur Director General Salomón Shamah formally presented the graphic and strategic brand to the board of the Chamber of Commerce, Industries and Agriculture of Panama during a special session.

Chamber president Aurelio Barría welcomed the initiative and linked a stronger national brand to greater confidence in the country. “A country with a strong brand, which is what we want it to become over time, gives the country greater identity,” he said. “That greater identity should generate more confidence, and more confidence generates investment and more opportunities for our country and for Panamanians.”

Barría added that Panama had finally obtained a country brand after two years without one. Promtur and the chamber said their cooperation would focus on attracting capital, improving international competitiveness and generating new job opportunities for the population.

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A country with a strong brand, which is what we want it to become over time, gives the country greater identity. That greater identity should generate more confidence, and more confidence generates investment and more opportunities for our country and for Panamanians. I think that is what this is about. After two years, if I am not mistaken, we finally have a country brand.