ProSiebenSat.1 to Launch New TV Channel Sat.2 This Winter

German media group ProSiebenSat.1 is set to launch a new linear television channel, Sat.2, in the upcoming winter season. The move aims to strategically broaden the company's existing offerings and provide a new entertainment alternative specifically for viewers aged 50 and older.

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With Sat.2, we want to strategically expand our portfolio and, in particular, offer viewers aged 50 and over a new and additional alternative for their entertainment needs.

Henrik Pabst, ProSiebenSat.1's Chief Content Officer, stated in an interview that Sat.2 will complement the company's current portfolio, which includes eight brands such as Sat.1, ProSieben, Kabel Eins, and their niche channels. The new channel will be accessible through traditional television, the streaming platform Joyn, and third-party platforms.

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Reunion brings joy

Operating under the slogan "Wiedersehen macht Freude" (Reunion brings joy), Sat.2 will draw heavily from Sat.1's extensive archive. Pabst highlighted popular series like "Der Bulle von Tölz" and "Kommissar Rex," along with the telenovela "Verliebt in Berlin," as examples of the content that will be featured, with a strong emphasis on German fiction. This strategy reflects a growing trend among niche channels, as ProSiebenSat.1 noted the increasing market share of its own specialized channels like Sixx and Sat.1 Gold, suggesting that well-defined channels can still attract audiences in the streaming era.

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The Bull of Tölz