Protein, low-sugar and organic products take center stage in Chuseok gift sets

Health and value-conscious consumption are emerging as the defining themes of South Korea’s 2026 Chuseok gift market. Retailers and food companies are moving beyond simple price comparisons, offering products that address recipients’ health while also highlighting environmental and social value.

Dongwon F&B expanded its tuna gift-set lineup by about 20% from previous years. Its new offerings include High-Protein Light Standard tuna, with 25 grams of protein per 135-gram can, and Super Tuna products with up to 30 grams of protein or 70% less sodium. The company also added allulose gift sets and Spanish-imported avocado oil, while using boxes made from recycled aseptic cartons and fabric bags made from waste plastic.

Daesang’s Chungjungone brand is again emphasizing low-sugar products, including low-sugar red vinegar and allulose sets. It also introduced a sesame oil roasting selection with three roast levels and a premium oil set allowing consumers to compare three olive varieties. Five-year-aged soy sauce and premium fermented-sauce combinations are among the other featured products. Reusable canvas eco-bags replace conventional shopping bags.

E-Mart increased its supply of eco-friendly Chuseok gifts by 20% from last year through its Nature brand. Its offerings include low-carbon-certified apple and pear sets, organic nuts, mushrooms, grains, olive oil and balsamic vinegar. KGC CheongKwanJang is promoting red ginseng products such as Red Ginseng Everytime and CheonNok, while hy is offering discounts and benefits through a subscription promotion for dairy products and probiotics.