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Proud in their own skin: Beiersdorf supported the 25th Zagreb Pride
๐Ÿ‡ญ๐Ÿ‡ท Croatia /Culture & Society

Proud in their own skin: Beiersdorf supported the 25th Zagreb Pride

From Veฤernji List · () Croatian

Translated from Croatian, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • NIVEA supported the 25th Zagreb Pride parade with a 7,000 euro donation and special edition rainbow-colored products.
  • The brand emphasized its commitment to authenticity and diversity, stating that "pride starts in your own skin."
  • Zagreb Pride celebrated its 25th anniversary, highlighting the progress made in LGBTQI+ rights while acknowledging ongoing challenges.

NIVEA has once again demonstrated its support for the LGBTQI+ community by sponsoring the 25th Zagreb Pride parade. The brand, owned by Beiersdorf, contributed 7,000 euros and distributed limited-edition rainbow-colored versions of its iconic NIVEA hand cream and Labello lip balm.

Benedikt Laufenberg, Country Manager for the Adriatic region, stated that NIVEA's core belief is that "pride starts in your own skin โ€“ in the freedom to be truly ourselves." He added that the brand proudly supports Pride events, emphasizing that diversity strengthens society and the freedom to love is fundamental to an open world.

Pride starts in your own skin โ€“ in the freedom to be truly ourselves.

โ€” Benedikt LaufenbergBenedikt Laufenberg, Country Manager for the Adriatic region, explained NIVEA's commitment to supporting Pride events by linking it to the brand's core belief in self-acceptance and freedom.

Zagreb Pride marked its 25th anniversary under the slogan "Step by step, a leap forward." Ivan Adam ล estan, executive coordinator of Zagreb Pride, highlighted the quarter-century of activism as proof that the community's pride knows no bounds. He acknowledged that LGBTQI+ rights are still being challenged but expressed optimism about the strong foundations built for freedom.

The event aimed to celebrate authenticity and diversity, reinforcing the message that everyone has the right to feel proud in their own skin. NIVEA continues its commitment to fostering a society where diversity is embraced and celebrated.

A quarter century of courage is proof that our pride knows no bounds โ€“ it is our lasting strength, shield, and the loudest act of love for the community.

โ€” Ivan Adam ล estanIvan Adam ล estan, executive coordinator of Zagreb Pride, reflected on the 25 years of activism during the parade, emphasizing the community's enduring strength and love.
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Originally published by Veฤernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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