Pulmuwon's Secret to Maintaining Natto Market Leadership: Advanced Fermentation and Accessibility

As a leading voice in South Korea's food industry, Chosun Ilbo recognizes Pulmuwon's enduring commitment to innovation in the natto market. For two decades, Pulmuwon has championed natto, a food rich in protein, fiber, and beneficial fermented compounds, positioning it as a 'complete food.'

Despite the growing demand for healthy foods, particularly in the wake of the COVID-19 pandemic, natto remains unfamiliar to many South Korean consumers. Pulmuwon's ongoing efforts to make this nutritious food accessible and appealing are crucial for its broader acceptance.

The company's strategy to refine its selection process, involving seven distinct stages of soybean sorting, and its advanced fermentation techniques are key to maintaining its market leadership. This dedication to quality and accessibility is what sets Pulmuwon apart in a competitive landscape, ensuring that even as new players emerge, the company's pioneering spirit continues to drive the natto market forward.

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Natto is close to a complete food with protein, dietary fiber, and functional ingredients created during fermentation. Demand for healthy food has surged due to COVID-19, but many consumers are still unfamiliar with natto. Our role is to make this good food accessible to everyone without burden.