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🇦🇷 Argentina /Economy & Trade

Punta del Este’s new Fasano will take over the former Conrad site

From La Nación · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources New plan
  • Brazilian group JHSF bought the complex housing Enjoy Punta del Este for $160 million and plans to convert it into Fasano Península.
  • The project will retain the building’s structure while combining a hotel, residences, restaurants, shops and shared spaces.
  • The number of rooms will fall from about 300 to 200, with several existing units combined to create larger rooms.

The former Conrad hotel, one of Punta del Este’s most recognizable landmarks, is preparing for its biggest transformation in nearly three decades. The complex facing Playa Mansa will become Fasano Península after Brazilian developer JHSF acquired it.

The project goes beyond a hotel renovation. JHSF plans to combine hospitality, residences, restaurants, retail space and new communal areas under a single architectural concept. The structure itself will remain, but much of the interior will change.

The operation took shape after JHSF bought 100% of Baluma S.A., the company that owned and operated the resort under Chilean group Enjoy. The transaction was valued at $160 million. The new owners want to shift the property toward a mixed-use model used in other JHSF luxury developments.

Enjoy is an emblematic asset for Uruguay, with a privileged location and an already consolidated operation. What we identified was a clear opportunity to evolve this asset toward a project aligned with JHSF’s model.

· Augusto MartinsJHSF’s chief executive explained the rationale for converting the resort.

“Enjoy is an emblematic asset for Uruguay, with a privileged location and an already consolidated operation. What we identified was a clear opportunity to evolve this asset toward a project aligned with JHSF’s model,” said Augusto Martins, the company’s chief executive.

The scale of the existing complex presents a challenge for the Fasano brand, whose hotels are generally smaller and more intimate. The redevelopment will therefore reduce the room count from around 300 to 200. Several current rooms will be joined to create larger units. “That was one of the major challenges. Fasano hotels tend to have a much smaller scale,” said Carolina Proto, the architect overseeing the project.

That was one of the major challenges. Fasano hotels tend to have a much smaller scale.

· Carolina ProtoThe architect overseeing the project discussed the contrast between the existing complex and typical Fasano hotels.
About this summary

Originally published by La Nación in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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