Ramiro Agulla, iconic 90s advertiser, dies at 70s

Ramiro Agulla, a celebrated Argentine advertiser from the 1990s, has died. He was known for his work on Fernando de la Rúa's presidential campaign and the memorable "La llama que llama" (The Calling Flame) commercial for Telecom, created with his iconic 90s partner Carlos Baccetti.

Agulla also advised Francisco de Narváez in politics and created slogans for figures like Menem, Massa, De la Rúa, Sebastián Piñera, Vicente Fox, and John McCain. He recently discussed his new venture, the "Club de la Llama Políticamente Incorrecta" (The Politically Incorrect Flame Club), an NFT project with Baccetti and Patricio Fucks. The club aims to break paradigms and generate controversy by using humor to address taboo subjects like sexism, homophobia, exacerbated feminism, racism, and politics in general.

Agulla expressed frustration with political correctness, stating it is "suffocating" and prevents open discussion and jokes. He believes society has lost its sense of humor. He also reflected on his provocative nature, enjoying being insulted and experimenting with the limits of humor, referencing the Will Smith slap at the Oscars as an example of crossing a line.

Despite his provocative public persona, Agulla described himself as a "conservative" at heart, citing influences from his Catholic school upbringing and rugby background. He acknowledged his wife's accusations of machismo due to his comments on "locker room codes." He also revealed that his father was murdered during the dictatorship, a topic he is open to discussing.