Rauw Alejandro and Buchanan’s Scotch Whisky mark FIFA World Cup milestone with 'Dando Vueltas' premiere

Buchanan's Blended Scotch Whisky, an official promoter of the 2026 FIFA World Cup in North America and Latin America, has launched a new campaign featuring global collaborator and Latin superstar Rauw Alejandro. The initiative centers on the premiere of Alejandro's new song, 'Dando Vueltas,' marking a significant chapter in the brand's celebration of the energy, rhythm, and sense of family that Latinos contribute to the sport of football.

Created through a collaborative process led by Alejandro, with production by Eduardo Cabra, Edgar Barrera, Ríos, and Sebastián Otero, 'Dando Vueltas' aims to capture the cultural heartbeat of Buchanan's FIFA World Cup 2026™ celebration. The campaign invites fans into a world where football is more than a tournament; for Buchanan's and Latinos worldwide, it represents a family reunion, infusing the sport with Latin style, creativity, and joy.

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If life were more like football, borders wouldn't matter, all languages would connect us, and we would all celebrate together.

In an era where modern football leans towards structured, data-driven play, the song and its accompanying music video serve as an anthem for individual expression and the distinctive flair of Latin football. The video visually represents the exciting, electrifying rhythm of the game, with Alejandro interacting with Buchanan's-branded football boots featuring integrated technology. It is described as a cinematic experience rich in cultural reverence, celebrating the resilience and universal language of football as a unifying force.

Directed by Alejandro, the music video pays homage to the working class in Latin America, showcasing collective strength as a key asset. The production is further elevated by the involvement of choreographers Rich+Tone. As Rauw Alejandro concludes the video, he states, "If life were more like football, borders wouldn't matter, all languages would connect us, and we would all celebrate together." Neil Shah, Global Brand Director for Diageo's Whisk(e)y portfolio, added, "For us, football is not just a sport, it's how we come together as a family. Rauw's song, 'Dando Vueltas,' is the culmination of everything that makes the Latin football experience so special."

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For us, football is not just a sport, it's how we come together as a family. Rauw's song, 'Dando Vueltas,' is the culmination of everything that makes the Latin football experience so special.