Real Madrid tops football brand value list again, Arsenal joins elite

Real Madrid has once again been named the world's most valuable football brand for the third year running, according to a new report by Brand Finance. The club's brand value surged 25% to 2.4 billion euros, solidifying its top position. Real Madrid also holds the title of the world's strongest football brand, achieving a Brand Strength Index (BSI) score of 95.8 out of 100.

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The success on the field is directly translating into commercial power off it.

Barcelona secured the second spot, with its brand value increasing by 15% to 2 billion euros. This growth was boosted by their return to Spotify Camp Nou and winning two consecutive La Liga titles. The continued dominance of these two clubs highlights their enduring global appeal.

Arsenal emerged as one of the biggest climbers, ascending five places to claim third position – its highest ever in the Football 50 ranking. The club's brand value rose 28% to 1.5 billion euros, following their Premier League title win and reaching the Champions League final. Arsenal now surpasses Manchester United as the most valuable football brand in the UK, with a BSI score of 94.0/100.

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Real Madrid has retained its position as the world's most valuable football brand for the third year in a row.

The report also noted that the overall brand value of the top 50 football clubs reached 23.9 billion euros, the highest growth recorded in 15 years. This indicates a strong correlation between on-field success and commercial power. The top ten most valuable football brands now account for over 60% of the total value within the Football 50.

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Arsenal is one of the biggest winners of the 2026 list, climbing five places to third position – its highest ever in the Football 50.