Relies on Ranting and Triviality... Alaa Mubarak Attacks 'Old Media Faces' and Calls for New Competencies

Alaa Mubarak, son of former Egyptian President Mohamed Hosni Mubarak, has sharply criticized the current state of Egyptian media, particularly targeting established media personalities.

He described these figures as unqualified and accused them of relying on loud, nonsensical rants and trivial topics to engage audiences, rather than substantive content.

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What we need most is a real leap in media and comprehensive development based on renewing content and thought so that media can regain its true leadership and influence in society.

Mubarak called for a significant shift, advocating for the emergence of new media professionals who possess strong scientific and cultural qualifications, a compelling presence, and effective communication skills.

He asserted that a true transformation in the media landscape hinges on intellectual renewal and a commitment to producing content that respects viewers' intelligence and elevates public awareness. Mubarak emphasized the need for media that conveys facts objectively, supports national stability, and transparently explains the challenges facing the country.

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This development requires presenting media and cultural content that respects the viewer's taste and elevates public awareness, media that conveys facts objectively, supports the state's stability, and explains...