Remember 'Gangnam Style'? Here's what Psy is doing today and how much he earned from the viral hit

Years after "Gangnam Style" became a global internet sensation, South Korean artist Psy, born Park Jae-sang, has carved out a significant post-viral career. While the 2012 hit propelled him to international stardom, Psy was already an established figure in the Korean music scene, known for his energetic performances and unconventional style.

Born into a wealthy family in Seoul's affluent Gangnam district, Psy initially pursued business administration in Boston but soon turned to music, enrolling at the Berklee College of Music. Though he didn't complete his studies, he returned to South Korea to launch his music career in 2001. His early work garnered popularity but also courted controversy. He served mandatory military service twice during his career.

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If I am happy, I drink. If I am sad, I drink. If it rains, I drink, if it is sunny, I drink.

The massive success of "Gangnam Style," with its catchy tune and iconic dance, led to unprecedented fame and substantial earnings, estimated between eight and ten million euros. However, the intense spotlight took a toll. Psy later spoke candidly about his struggles with alcohol, admitting to drinking frequently regardless of his mood or the weather. He sought treatment and withdrew from public life.

In 2018, Psy founded his own record label, P Nation, shifting his focus to nurturing emerging K-pop talent. He now manages ten artists, including the boy band TNX. Psy describes the music industry as unpredictable, comparing it to opening a box to see what's inside. He acknowledges the immense pressure and responsibility that comes with guiding the careers of young musicians, viewing it as a greater challenge than managing his own.

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We say we are in the business of a lid, you never know what you will get until you open it. You don't know which cloud will bring rain.