Repetition is Necessary, Not 'Raining on the Wet'

This opinion piece from Público, a Portuguese newspaper, argues passionately for the necessity of repeating information, even if it risks being perceived as redundant. The author contends that the notion of 'raining on the wet' is a false premise when it comes to crucial messages. Instead, they assert that repetition is vital for ensuring that important causes do not fade into silence amidst a constant barrage of new information. The piece suggests that causes require this reiteration to remain visible and impactful, preventing them from being drowned out by the clamor for novelty.

The author directly addresses the readership, framing them as the fundamental source of strength and vitality for the newspaper. This relationship is presented as the core of Público's contribution to the nation's democratic and civic life. The newspaper's ability to sustain its mission, according to the piece, is directly dependent on the robustness of its connection with its readers.

Ultimately, the article serves as an appeal to readers, underscoring their indispensable role in the newspaper's continued existence and its ability to fulfill its purpose. It implies that continued engagement and support from the readership are essential for the newspaper to keep important issues alive and foster a well-informed public discourse.