[Report] "Buy a Galaxy S26 and get travel money, even Onnuri gift certificates"... Phone hotspots benefit from slow season

Seoul's Shinsegae Techno Mart is buzzing with activity as Samsung's "National Gratitude Festival" drives a significant increase in smartphone sales. The promotion, launched by Samsung Electronics, aims to thank consumers and boost business during a traditionally slow period.

Store employees report a marked rise in foot traffic and sales since the festival began. One salesperson noted, “It’s the off-season, and common support subsidies from carriers were reduced starting in June, so business was slow. But since Samsung Electronics started the National Gratitude Festival, the number of people visiting stores has sharply increased.” The festival offers attractive incentives, including cash for travel expenses and Onnuri gift certificates, making it an appealing time for consumers to purchase new devices.

The initiative appears to be a timely success, injecting much-needed energy into the market. The bustling atmosphere at Techno Mart, with multiple customers per sales booth, highlights the promotion's effectiveness in drawing shoppers and stimulating purchases.

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It’s the off-season, and common support subsidies from carriers were reduced starting in June, so business was slow. But since Samsung Electronics started the National Gratitude Festival, the number of people visiting stores has sharply increased.