Rescene's Minami Performs at Character Licensing Fair Opening

Minami of the K-pop group Rescene delivered a vibrant celebratory performance at the opening ceremony of the Character Licensing Fair and Board Game Con 2026. The event commenced on July 16th at COEX in Seoul, South Korea.

Organized by the Ministry of Culture, Sports and Tourism and jointly hosted by the Korea Creative Content Agency (KOCCA) and COEX, this year's fair is themed 'Expand: Content Intellectual Property.' It aims to showcase how characters, through integration with diverse industries, can generate new added value and foster innovation.

As an ambassador for the event, Minami's performance added a dynamic element to the opening proceedings. The fair highlights the growing importance of character IP and its potential to drive economic growth and cultural exchange by connecting creative content with various business sectors.

The event serves as a platform for industry professionals and the public to explore the multifaceted applications of character IP, from merchandise and entertainment to technology and beyond, emphasizing its role in creating unique market opportunities and enhancing brand engagement.