Retailers Launch Support Initiatives for Military Personnel During Patriots Month

In observance of "Patriots and Veterans Month," South Korean retail companies are stepping up to support military personnel. Seven-Eleven, operated by Korea Seven, visited the Navy recruitment center under the Naval Education and Training Command on June 26 to present a donation.

The convenience store chain provided food items, including snacks and beverages, valued at 20 million won. This contribution is intended to bolster the Navy's recruitment and promotional efforts, which are facing challenges due to societal issues such as declining birth rates and population decrease.

Seven-Eleven is also supporting the Navy's recruitment drive by displaying advertisements for non-commissioned officer recruitment on the POS screens of its approximately 11,000 stores nationwide. This initiative aims to broaden the reach of recruitment information.

Beyond Seven-Eleven, other companies have also extended their support. Dong-A Otsuka supplied over 2,000 units of Pocari Sweat and its plant-based energy drink, Exocokas, to soldiers in the 9th Infantry Division's Chemical Warfare and Biological Warfare unit. Lotte Wellfood donated 2585 boxes of relief goods, worth 200 million won, to the 17th Infantry Division, a unit with which it has maintained a "1 company, 1 barracks" partnership for nine years since 2018.