RIIZE's 'Do your dance' challenge goes viral, surpassing 100 million TikTok views

The K-pop group RIIZE is experiencing a social media phenomenon with their latest track, 'Do your dance.' The song, released on August 15 as the title track of their second mini-album, has ignited a viral challenge across short-form video platforms.

As of August 4, content related to 'Do your dance' on TikTok has accumulated over 100 million views. YouTube Shorts also features more than 3,000 videos using the song's audio. The challenge extends beyond just the choreography, with RIIZE showcasing their professional attitude in various situations.

The group has shared behind-the-scenes footage of their music show wins and other activities, adding a fun element to their promotions. Celebrities and artists, including Changmin of TVXQ!, Chanyeol and Kai of EXO, NCT WISH, Carmen and Yeon of Hatsune Miku, Park Myung Soo, Jung Joon Ha, and Yang Se Chan, have joined the 'Do your dance' challenge, further amplifying its reach and popularity. Fans are also actively participating, creating content that highlights the song's catchy 'Head, hips, shoulders, toss' hook.