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🇰🇷 South Korea /Culture & Society

Riverside photo zone opens in Seoul's trendy Hannam-dong

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources New plan
  • A new open space called 'H.Santamargherita' has opened in Hannam-dong, Seoul, offering a photo zone and content space with Han River views.
  • The space is designed with the narrative of Shakespeare's 'Romeo and Juliet' and aims to be a lifestyle content area for various activities like dates and wedding shoots.
  • The developer plans to consider supplying residential facilities for young couples if the space gains popularity among the MZ generation and lifestyle consumers.

A new public space, 'H.Santamargherita,' has opened on a hillside in Hannam-dong, Seoul, offering residents and visitors a unique photo zone and content area with scenic views of the Han River. Located near the upscale 'Hannam The Hill' residential complex, the space aims to provide an open, engaging environment for the public.

The 3,306 square meter area, previously unused land, has been transformed into a small urban park. Its design draws inspiration from the narrative of Shakespeare's 'Romeo and Juliet.' The space is intended for use by people of all ages, particularly the 2030 generation, as a venue for lifestyle content, including dates, wedding photography, and relaxation. A small cafe is also available for visitors to enjoy refreshments.

This space is not just a place to take pretty pictures, but a space that embodies expectations for love, the future, and a better life.

— H.Santamargherita representativeDescribing the conceptual aim of the newly opened space.

Hannam-dong is recognized as a leading lifestyle district in Seoul, characterized by its blend of luxury residences, global brands, art galleries, and private dining establishments. A representative from H.Santamargherita stated that the space is envisioned not just as a backdrop for photos, but as a place that embodies hopes for love, the future, and a better life. They expressed a desire for visitors to create special memories against the backdrop of Hannam-dong's scenery, whether through proposals, wedding shoots, or simply enjoying a cup of coffee.

Looking ahead, the management of H.Santamargherita is considering the possibility of developing residential facilities for young couples and newlyweds. This plan is contingent on the space successfully attracting the attention of the MZ generation, prospective newlyweds, and lifestyle consumers through social media and other channels. The name 'Santamargherita' itself is inspired by a picturesque coastal village located on the Gulf of Genoa in northern Italy.

We hope that it can remain a special memory along with the scenery of Hannam-dong, from proposals and wedding photoshoots to the leisure of a cup of coffee.

— H.Santamargherita representativeExpressing the desired visitor experience at the space.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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