Rural regeneration adds value: Kaohsiung's Xingda Port Fishermen's Association and Mos Burger launch "Xiong Man Yi" rice burger

A unique collaboration between Kaohsiung's Xingda Port District Fishermen's Association and the fast-food chain Mos Burger is set to elevate local produce. The partnership has resulted in the creation of the "Xiong Man Yi" rice burger, a new menu item that prominently features premium eel farmed in the region.

This initiative is spearheaded by the Kaohsiung City Agriculture Bureau and aims to enhance the added value of local agricultural and fishery products. By integrating high-quality, locally sourced eel into a popular fast-food format, the project seeks to drive economic development in rural areas and introduce consumers to Kaohsiung's premium seafood.

The "Xiong Man Yi" burger represents a significant step in promoting Kaohsiung's agricultural and fishery products beyond traditional markets. The collaboration embodies a strategy of "agricultural product refinement and diversified channels," allowing consumers nationwide to easily enjoy the carefully cultivated seafood from Kaohsiung. This move is expected to foster sustainable development within the local fishing community.