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Samsung Electronics to Run AI Living Showcase Ahead of IFA 2026 in Germany
🇰🇷 South Korea /Technology

Samsung Electronics to Run AI Living Showcase Ahead of IFA 2026 in Germany

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified New plan
  • Samsung Electronics will run an AI-themed showcase in Berlin from Sept. 2 to 6, ahead of the IFA 2026 consumer electronics show.
  • The exhibition at Humboldt Carré will feature entertainment, home and self-care spaces, while a Samsung Creator Hub will operate at IFA Palais.
  • It marks Samsung’s first IFA exhibition outside Messe Berlin since the company began participating in the event in 1991.

Samsung Electronics is taking its AI vision beyond the main IFA venue for the first time since it began participating in the Berlin trade fair in 1991. Ahead of IFA 2026, the company will operate a separate showcase at Humboldt Carré in central Berlin from Sept. 2 to 6.

The showcase carries the theme “Your companion to AI Living.” Samsung says it will present an approach to artificial intelligence that goes beyond convenience, focusing on people’s daily lives and individual needs. The company is framing the experience as warm and human-centered rather than simply technology-driven.

Visitors will move through three themed areas: Entertainment Companion, Home Companion and Self-Care Companion. The displays include Samsung OLED televisions and gaming monitors, Bespoke AI Family Hub refrigerators, Bespoke AI washing machines, built-in appliances, and Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra smartphones.

Samsung will also run the Samsung Creator Hub in the IFA Palais exhibition space at Messe Berlin. The hub will offer programs designed to let visitors experience the company’s AI ecosystem. Together, the two locations give Samsung a presence both in the city center and within the main IFA exhibition grounds.

About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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