Samsung SDI President Eyes Performance Boost, AI Transformation

Samsung SDI President Choi Yoon-seok anticipates a significant improvement in the company's financial performance this year, largely due to substantial new orders. He expressed confidence that the company is poised for a turnaround, building on a foundation strengthened over the past year.

The projected performance rebound is primarily attributed to recent large-scale contracts. These include a multi-trillion won order for ESS batteries from a client believed to be Tesla, secured in January, and a major supply agreement for next-generation EV batteries with German automaker Mercedes-Benz in April.

Choi also highlighted the recovery of competitiveness in cylindrical batteries and advancements in high-value new businesses, such as advanced semiconductor packaging and high-efficiency displays. To secure future competitiveness, Samsung SDI plans to actively integrate artificial intelligence (AI) across its operations, aiming to transition into an 'AI-native' company. The company celebrated its 56th anniversary at its headquarters in Giheung, Gyeonggi Province.

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Over the past year, we have solidified our foundation and prepared for a leap forward. As promised at the beginning of this year, we expect a performance turnaround.