Samsung Seeks 20% DRAM Price Hike in Q3 Amid AI Boom

Samsung Electronics is reportedly in negotiations with its clients to raise the average selling price of DRAM chips by 20% for the third quarter of this year. This move comes amid a persistent global shortage of storage devices, fueled by the burgeoning artificial intelligence (AI) sector. The proposed price increase follows substantial hikes in previous quarters, with prices reportedly jumping over 90% in the first quarter and between 50% to 60% in the second.

The strong demand for AI infrastructure has given suppliers like Samsung significant leverage in pricing negotiations. While the exact acceptance rate by customers remains uncertain, the current supply-demand imbalance bolsters Samsung's position. According to a report by ZDNet Korea, Samsung is actively engaging with clients to secure the price adjustment.

Industry observers note that Samsung's aggressive pricing strategy is particularly evident compared to competitors like SK Hynix. This is attributed to the higher volatility of general DRAM prices and their significant contribution to Samsung's overall production volume. Despite the rapid price increases, the pace is expected to slow down in the future, with an increasing number of long-term supply agreements being established with major clients.