Samsung to Integrate AI Across All Affiliates, Overhauling Work Culture

Samsung is embarking on a sweeping AI transformation, aiming to fundamentally alter its work processes and corporate culture across all its affiliates. This move aligns with Samsung Electronics Chairman Lee Jae-yong's recent call to "change the organization's DNA from the root." The company announced its plan to integrate AI into every aspect of its operations, marking a significant shift in its technological strategy.

A key change involves the official adoption of external generative AI services, including ChatGPT, Gemini, and Claude, by all affiliates. Previously, Samsung had restricted the use of external AI due to security concerns, relying instead on its proprietary AI model, 'Samsung Gauss.' However, internal reception for Gauss was reportedly lukewarm. The company plans to implement these external AI services starting this month, initially focusing on enhancing productivity in software and marketing, before expanding to development, manufacturing, and all other business domains.

Samsung is reportedly in discussions to introduce these AI services through business-to-business (B2B) contracts with specific security measures in place. This strategic pivot signifies Samsung's commitment to leveraging cutting-edge AI technologies to drive innovation and efficiency throughout its global operations, signaling a new era for the tech giant.