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🇰🇷 South Korea /Economy & Trade

Samsung Union Ad Appears in New York: “Great Products Begin With People”

From Hankyoreh · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

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  • The Donghaeng union’s 15-second advertisement began appearing on a Times Square billboard on September 5, airing every hour at 35 minutes past the hour.
  • The bilingual message says, “Great products begin with people” and “We are still here,” and opposes workforce reductions.
  • The union, which represents Samsung’s Device Experience division, plans rallies and one-person protests near Chairman Lee Jae-yong’s home in Seoul from September 18.

A Samsung Electronics labor union has taken its message to New York’s Times Square. The Donghaeng union said its bilingual Korean-English advertisement began appearing on a Times Square electronic billboard on September 5.

The 15-second video aired every hour at 35 minutes past the hour, beginning at midnight local time. It displays the words: “GREAT PRODUCTS BEGIN WITH PEOPLE. 위대한 제품은 사람으로부터 시작됩니다. WE ARE STILL HERE. 우리도 아직 여기 있습니다”

GREAT PRODUCTS BEGIN WITH PEOPLE.

· Donghaeng unionThe English slogan in the union’s Times Square advertisement.

The message centers on opposition to workforce reductions. Donghaeng is a union focused on Samsung’s Device Experience division, which handles the company’s finished-product businesses. The union has argued that Samsung should stop workforce efficiency measures carried out in the name of the transition to artificial intelligence.

From September 18, the union plans to hold rallies and one-person protests near Samsung Electronics Chairman Lee Jae-yong’s home in Seoul’s Yongsan District.

WE ARE STILL HERE.

· Donghaeng unionThe advertisement’s message opposing workforce reductions.
About this summary

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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