Santiago Metro's 'Michi Bip' card sells out in hours, second edition planned
Translated from Spanish and summarized by DistantNews. Read the original for the full story.
At a glance
- The Santiago Metro's new "Michi Bip" card, featuring a cat design, sold out its initial release of 10,000 units within hours.
- High demand and public interest have led Metro officials to announce plans for a second edition of the collectible card.
- The "Michi Bip" card has become a sought-after item, demonstrating its popularity beyond simple transportation utility.
The Santiago Metro's latest collectible card, dubbed the "Michi Bip," has proven to be an unprecedented success, with the initial release of 10,000 units selling out in mere hours. The overwhelming demand has prompted Metro officials to announce a second production run to satisfy eager customers.
Paulina del Campo, the Metro's Communications and Sustainability Manager, detailed the card's launch in a conversation with "Lo Que Queda del Dรญa." She noted the significant queues and inquiries generated by the new card, highlighting the immense public interest. "It generated a lot of interest, which demonstrates that this is indeed a product that has become almost a collector's item for many people," del Campo stated.
It generated a lot of interest, which demonstrates that this is indeed a product that has become almost a collector's item for many people.
Recognizing the widespread desire for the card, del Campo confirmed that a second edition is already in the works. "We have already announced today that we are going to do a second edition so that everyone who couldn't get their 'Michi bip' can do so soon," she revealed.
The "Michi Bip" card's rapid sell-out underscores its appeal as more than just a functional transit pass. It has quickly transformed into a coveted item, reflecting a growing trend of collecting unique or limited-edition items tied to public services or cultural phenomena.
We have already announced today that we are going to do a second edition so that everyone who couldn't get their 'Michi bip' can do so soon.
Originally published by Cooperativa in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.