Saudi Arabia emerges as strategic market for global manufacturers
Translated from English, summarized and contextualized by DistantNews.
At a glance
- Saudi Arabia is attracting international manufacturers through its Vision 2030 industrial transformation, offering stability and growth opportunities.
- The Riyadh International Industry Week highlights the growing presence of global companies and demand for industrial components and packaging solutions.
- Factors like foreign ownership, access to talent, competitive energy prices, and strategic location are making the Kingdom an attractive investment market.
Saudi Arabia's industrial transformation under Vision 2030 is positioning the Kingdom as a key market for international manufacturers seeking stable, long-term growth. The ongoing Riyadh International Industry Week 2026, featuring over 400 companies from more than 20 countries, underscores this shift in the investment landscape.
Saudi Arabia has been one of the companyโs largest export markets worldwide for about 15 years.
Sebastian Walter, business development director for the Middle East and West Africa and France at Germany's BBM, a machinery manufacturing company, noted that Saudi Arabia has been one of BBM's largest export markets for 15 years. He observed that the rapid expansion of local manufacturing is driving demand for packaging solutions and industrial components, particularly in sectors like automotive.
Walter highlighted Saudi Arabia's improved investment environment, citing opportunities like full foreign ownership, easier access to skilled Saudi talent, competitive energy costs, and its strategic geographic position for accessing African and Asian markets. BBM considers Saudi Arabia a stable and strategic market, building long-term partnerships with local firms over two decades.
Saudi Arabia is among the global markets with the highest number of BBM machines installed.
The automotive sector is identified as a particularly promising area for future cooperation. The increasing local production by companies such as Lucid and Ceer is expected to foster an integrated industrial value chain, creating new avenues for manufacturers, suppliers, and industrial solutions providers.
He said BBM views Saudi Arabia as a stable and strategic market within its operations in the Middle East and Africa.
Originally published by Asharq Al-Awsat in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.